Rebranding of cognac “Gordost Armenii”
The Producers of “Gordost Armenii” (The Pride of Armenia) faced a problem of being unrecognized by the customer, which was due to an unsuccessful previous design, that failed to transfer the real qualities of true Armenian cognac. In order to build up a proper communication, our designers brought the costumer right up to the appropriate associations, likewise: longstanding glory of Armenian cognac, traditions, quality and naturalness.
A new complex shape of bottle, specific decorations and particular colour palette, all of this instantly helpednto recognize an authentic Armenian cognac. According to the client, an immediate positive response on image changes didn’t take too long form the customer and, thus the delivery volume of “Gordost Armenii” has had a tremendous increase.