We created a design for the line of low alcohol cocktails “BATL” intended for “true” guys.
The agency faced a task to attract the customer to the shelf of low price cocktails, which always had an over fancy tone. BATL was made for the target audience, that is far from the esthetics of glamorous events – this is the “real” young adults with a real income, open-minded and honest.
The key idea was to make an accent on bright and clear design. There is an individual and coupled with metal colour for each product type. A glowing X in each flavor type design catches an eye and differentiates the product from others. Everything is clear and not posh – see the goal – achieve the goal. This decision made the BATL easy for understanding, whereas it still remains modern and stylish.