The new line of fruit wines «TO» whose design was created by professionals of STUDIOIN is expected to be appeared on store shelves just from day to day.
The launch of «TO» was planned to be in summer and this fact connects the wine with seasonal fruits and berries it is made of.
The pictures of juicy fruits on labels also point at the connection with summer season.
The «TO» is designed in Japanese style and this idea is shown not only in name of product but also in not ordinary color scheme which is traditional in Japan.
The combination of colorful red logo and green background of bottle makes the product outlined against competitors.
Berries` glow and juicy colors catch the eye and informational label helps Customer to make a choice.