We created an image of new Trade Mark “Sibirskie Morozy” (“MosOblAlcohol” company.) We combined some historical facts and emotions and succeeded in catching the right spirit of vodka. There is historical fact – the lowest temperature ever was fixed in February, 1933 in Oimyakon and it was 67 grades by Celsius. But it didn`t break strong Russian spirit because there is also place for firm friendship even on the Earth of Frost. As a result t he label reflects this straight cool feeling regardless of the Season. The real “Sibirskie morozy” (Siberian frosts) could balance any natural disasters whether is hellish heat or frosty winter. Light and contrastive way of writing the name, graphic illustrations, frost-dew element in a shape of the forest on bottle – all this makes the product individual and remarkable.