The studio has radically redesigned the appearance of Kaluzhskaya vodka. The product that previously could not be distinguished from others sitting on the shelf, Kaluzhskaya vodka has acquired a bright and memorable image that will not be lost among competing products. The product now looks more modern, unique and noble. The minimal number of colors and a lustrous mat stamping combined with a natural texture of snow-white paper raise the product to a new level.

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