Missioin: to create a new, modern design for a product of national level, that would be fast at achieving a dominant positions in the market.
Solution: emphasis on virtue of the product and national aspects. Consequently, all of this resulted in appearance of a new genuine product in original bottle with soft shape lines. Ethical theme in design has been transferred in a smooth and discreet manner. The label performed with use of gravures replicating heritage-listing buildings. Its soft pastel colours, along with golden elements, make an advantageous accent on a noble tone of the drink itself.