While creating this concept we set a mission to make a credible image design for vodka brand with ability to be introduced in Western market. Going along with this idea we developed an authentic coating design reflecting the strict and confident personality of the product. The original label, discreet decorations on the glass and well designed logo compose the complete combination which makes the product image more respective and competitive. This design concept carries the idea of pureness and naturalness as well. The glass is a high quality material produced in France.