The WHITE EAGLE was launched first in the last decade of the 20th century. This vodka had a scandalous reputation due to its freaky shocking and combative advertising. This famous product was reintroduced recently. We completely revised previous design version to make a show-off product and give it a competitive lift and feel. To achieve this, we created a new original bottle shape stressed out with the recognizable symbol of an eagle on front-side of the bottle. The refreshed image of the eagle has stronger character and shows a flying bird with spread wings ‘volant’. This new design helps to eliminate the similarity with the well-known American prototype and make this new brand more unique and memorable.